Fernwayer to sponsor 2026 London Press Club Awards

Fernwayer will sponsor the Photographer of the Year award at the 2026 London Press Club Awards in London on 21 October. The partnership links the travel marketplace with a major media industry event and extends Fernwayer’s ties to editorial and cultural projects.

Why it matters: - Fernwayer is using a high-profile media event to strengthen its brand with journalists, editors and other industry leaders. - The sponsorship puts Fernwayer’s photography-led travel concept in front of an audience that values storytelling, images and place-based experiences. - The partnership also reinforces Fernwayer’s positioning in cultural and editorial circles beyond travel.

What happened: - Fernwayer will be an official sponsor of the 2026 London Press Club Awards. - The awards ceremony takes place at Stationers' Hall in London on 21 October 2026. - Fernwayer will sponsor the Photographer of the Year award. - Fernwayer representatives will attend the ceremony and help present the award.

The details: - The London Press Club Awards bring together leading journalists, editors and senior figures from the UK media, publishing and broadcasting industries. - Fernwayer launched in 2024 and now leads more than 80 photography experiences. - Travelers on those experiences work with photographers, focusing on composition, light and timing, and leave with their own images. - Fernwayer says photographers help travelers explore places through a different lens and connect more closely with local people. - Co-founder Vinitaa Jayson said photography rewards attention to point of view, timing and what happens at the edges of a scene. - Fernwayer says more than 80% of what travelers pay goes directly to Experience Makers and local collaborators. - Fernwayer was featured as a Leader in Sustainability in 100 Years of Monarchy & Democracy: The Crown, Parliament and the Commonwealth, produced with the History of Parliament Trust. - Fernwayer also has a relationship with St James's House through editorial and cultural projects, including 100 Years of the Phantom with the Rolls-Royce Enthusiasts' Club. - Fernwayer is based in San Francisco and operates as a curated marketplace for rare, private travel experiences. - Fernwayer currently offers more than 800 experiences across 14 countries. - Fernwayer takes its name from Fernweh, described as farsickness and the opposite of homesickness. - The company co-creates experiences with photographers, fishermen, artisans, historians, chefs, architects, journalists and naturalists. - Fernwayer describes those experiences as structured human encounters that provide depth, access and context. - Fernwayer also lists its website as More information. - The company provides media contact details through communications@fernwayer.com and Angelo Zinna at +1 415-275-1567. - Fernwayer links to its LinkedIn page at LinkedIn and Instagram account at Instagram.

Between the lines: - The award sponsorship fits Fernwayer’s broader pitch that travel should be built around expertise, access and human storytelling. - Backing a photography award aligns directly with Fernwayer’s experience model, which already emphasizes photographers as guides and collaborators. - The move also gives Fernwayer a way to associate its travel brand with recognition of craft in journalism and visual storytelling.

What's next: - Fernwayer representatives will appear at the 21 October ceremony in London. - The company is likely to use the sponsorship to deepen relationships across media, publishing and cultural networks. - The Photographer of the Year award presentation will be the most visible point of Fernwayer’s involvement at the event.